In an interesting recent article published by E-consultancy, the power of micro influencer marketing is investigated.
So, when we are trying to woo influencers to endorse our brands, should we be looking at quality, not quantity – and could this lead to greater gains?
The effort to appeal to fewer contacts with high influence may indeed be substantial in comparison to their less influential counterparts, but the returns on that investment may be far greater.
It’s an interesting read, take a look here.
