Pokémon GO – helping brands become hip?
It's all the rage. Kids do it, teenagers do it, even educated parents do it. Drawn into the now not-so-new phenomenon that is Pokémon GO, launched earlier this month. Pokémon GO…
The power of micro-influencer marketing
In an interesting recent article published by E-consultancy, the power of micro influencer marketing is investigated. So, when we are trying to woo influencers to endorse our brands, should we be…